We continue our Cialdini series this week by introducing social proof, a most exciting principle of persuasion in today’s digital marketing world. From psychology’s standpoint,…

  They say that people like to question authority, but in the ad world, it’s just the opposite that’s true. People will listen to authority…

  When a brand is liked, that can lead to more sales, success and popularity for said brand. It seems to be a pretty logical…

  We’re here! It’s the end of the road for our exciting Cialdini principles of persuasion series. While we enjoyed bringing you ideas about the…

I’m not a big fan of Cocaine, but I respect the bold marketing strategy behind it. And the distribution is impressive, too. I was stunned…

Back in February, shortly after the Super Bowl, CareerBuilder.com unceremoniously dumped their agency of record, Cramer-Krasselt, because the TV spot they produced for the client…