Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

May 4, 2021 Why Brand Success Begins (and Ends) With Loyalty

For more than a year, COVID tested customer loyalty like never before. To fight back, many brands improved and leaned on their loyalty programs to…

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April 20, 2021 6 Ways Texas Marketing Companies Can Help Accelerate Your Growth

How do you prime your company for success? You need a solid marketing plan. Here are six ways to take advantage of the coming growth…

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April 6, 2021 Understanding NFTs (And Why You Should Care)

A look at NFTs, blockchain, and the raging debate about whether the whole crypto-phenomenon is the future of capitalism or the emperor’s new clothes.

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March 8, 2021 Reflections from today’s Black Marketing Professionals

In celebration of #BlackHistoryMonth, LOOMIS presents Reflections from Today's Black Marketing Professionals, an interview series where Black marketers discuss how the industry has changed since…

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March 3, 2021 The 7 Best Health Care Marketing Partners Post-COVID

In our last blog, we outlined the five things health care companies can do to thrive in 2021. Finding the right marketing partner to help…

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March 3, 2021 5 Things Successful Health Care Providers Will Do in 2021

While there is no magic remedy, successful health care companies will lean into rapidly evolving consumer needs with an openness to responsively scaling innovation in…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.