We’re here! It’s the end of the road for our exciting Cialdini principles of persuasion series. While we enjoyed bringing you ideas about the…

I’m not a big fan of Cocaine, but I respect the bold marketing strategy behind it. And the distribution is impressive, too. I was stunned…

Back in February, shortly after the Super Bowl, CareerBuilder.com unceremoniously dumped their agency of record, Cramer-Krasselt, because the TV spot they produced for the client…

How do you create a deeply relevant consumer brand from scratch with no advertising in an extremely crowded and competitive category? One thing is certain:…

There’s a long list of marketing pundits and authors who’ve made their fortunes selling the idea that putting customers first is the sure way to…

  A better question, perhaps, is ARE you differentiated at all? In reality, most companies are not. In large part, this is because most business…