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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 1, 2014 Driving Restaurant Traffic Without Discounting

The average American spends a little less than $7 dining away from home every single day. Competition for those dollars is intense, and the pressure…

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May 15, 2007 Elements of an upset: what it takes to win as an underdog

If you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The Miracle…

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April 1, 2016 Elevating Your Brand with a Nontraditional Spokesperson

Not every challenger brand has the budget to hire the likes of Gisele, but with some innovative thinking, you might find your ideal spokesperson in…

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September 10, 2015 Everything You Don’t Know About NFL Legend Ken Stabler

  I should probably begin this blog by acknowledging that the topic is not what you’d normally see on BARK! You won’t find any marketing…

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October 21, 2009 Feel That Gain?

How do you feel about your 401K these days? Amazingly, most people aren’t exactly clicking their heels over the 50 percent gain in the stock…

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April 22, 2016 Five Mobile Marketing Tips for Challenger Brands

  Mobile has officially trumped desktop. Google confirmed the tipping point in May 2015 by reporting that more Google searches take place on mobile devices…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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