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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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December 12, 2014 Do you speak Digital Techno Babble Buzzwordia?

  Ever heard the expression “Meetings for Meetings?”  I think we’re all in agreement that’s not a good habit to get into. But how about…

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August 7, 2009 Doggone Good Deals!

Woody Allen once remarked that it’s not a “dog eat dog world,” it’s a “dog doesn’t return other dog’s phone calls world.” As chief business…

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May 14, 2012 Don’t Let Customers Kick The Habit

Any kid with a Lemonade stand can explain the sales impact of poor traffic, but something far more complex lies at the heart of the…

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July 1, 2014 Driving Restaurant Traffic Without Discounting

The average American spends a little less than $7 dining away from home every single day. Competition for those dollars is intense, and the pressure…

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May 15, 2007 Elements of an upset: what it takes to win as an underdog

If you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The Miracle…

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April 1, 2016 Elevating Your Brand with a Nontraditional Spokesperson

Not every challenger brand has the budget to hire the likes of Gisele, but with some innovative thinking, you might find your ideal spokesperson in…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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