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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 27, 2010 Five Tips for Putting People in Your Plan

[Part five of six] 1. Always start with the customer. Create a customer personification that includes key demographic and psychographic information. Include critical learning and…

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December 8, 2015 Five Ways Challenger Brands Can Effectively Use a Limited Time Offer

  You only need to look at the 30-year success of the McRib to know limited time offers (LTOs) work, and here are five ways…

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March 18, 2014 Five Ways To Make Advertising Work Harder For Your Challenger Brand

Unless your company dominates its category, it’s a challenger brand. It may or may not be a strong challenger brand, and the difference often comes…

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November 25, 2015 Five Ways to Treat a Pre-Roll Ad Different from TV

As the digital world expands, consumers are spending more time online. Early trends among Millennials show that media habits are changing and online streaming is…

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July 29, 2016 Flying High With An Underdog Airline

I’m convinced one of the telltale signs of fresh, brilliant work is seeing it, slapping yourself on the forehead and saying, “Of course! That’s genius!…

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April 21, 2011 Focus Made a Monster

At 46-years-old, I’ve aged out of the core audience for stadium supercross, and my taste for carbonated beverages has shifted from sugary sodas to sparkling…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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