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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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November 19, 2015 Is No-Tipping Policy the Service Model of the Future?

  When Houston-based Joe’s Crab Shack recently became the first national full-service chain to test a no-tipping policy, it added fuel to the fiery debate…

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December 15, 2015 Is Snapchat Right for Challenger Brands?

Wondering if Snapchat is right for your challenger brand? Wondering what the heck that chubby little Snapchat ghost is all about and why everyone is…

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February 28, 2007 Is the Buzz Wearing Off At Starbucks?

Success often leads to arrogance, and arrogance to failure. That’s the way authors Al Ries and Jack Trout lay it out in their book, “The…

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September 1, 2015 Is Your Restaurant Brand In The Right Hands?

  The other day, my son and I drove by a recently updated neighborhood Wendy’s restaurant. The place didn’t look bad prior to the facelift,…

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December 22, 2014 It Hurts To Say Goodbye Again

  When Shakespeare wrote, “the eyes are the window to your soul,” I can only assume he had a black lab sitting next to him.…

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June 21, 2007 It Is Alive!

We now understand how Dr. Frankenstein felt. About eight months ago, we had an idea for a television commercial for our Stanley Steemer client featuring…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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