I should probably begin this blog by acknowledging that the topic is not what you’d normally see on BARK! You won’t find any marketing…

How do you feel about your 401K these days? Amazingly, most people aren’t exactly clicking their heels over the 50 percent gain in the stock…

  Mobile has officially trumped desktop. Google confirmed the tipping point in May 2015 by reporting that more Google searches take place on mobile devices…

  While everyone wants to grab the Millennial generation’s attention, the smart Challenger Brand is marketing to Baby Boomers. Here are five reasons why targeting…

[Part five of six] 1. Always start with the customer. Create a customer personification that includes key demographic and psychographic information. Include critical learning and…

  You only need to look at the 30-year success of the McRib to know limited time offers (LTOs) work, and here are five ways…