Challenger brands compete by outthinking, not outspending the competition. The same philosophy applies to your digital advertising strategy. You’ve got to find innovative ways of…

There are very few things I can recall from my college days for a variety of reasons that need not be chronicled here. But there…

Ask a young creative what advertising is all about and they’re bound to tell you it’s all about coming up with the big idea. Thinking…

Yielding to public outrage, Abercrombie & Fitch Co. has pulled its “Ashley” bikini linewith heavily padded “push-up” tops aimed at 7- to 12-year old girls.…

  Ad campaigns across the country employ a variety of tactics to make brands stand out with consumers in a very competitive advertising landscape. Recently,…

It’s the economic version of the perfect storm, and it’s brewing just over the horizon. Just as marketers are wising up and beginning to question…