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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 14, 2014 How Challenger Brand Thinking (And Ice Water) Raised Millions For ALS

You’re a disease. A brutal, heart-breaking, mysterious disease called Amyotrophic Lateral Sclerosis (ALS). You’re not heart disease. You’re not cancer. You don’t have a Race…

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August 12, 2010 How Does JetBlue Deliver a “Groovy, Love-Filled Experience”?

Just a day after Steven Slater made his spectacular exit from a JetBlue airliner after being accosted by a passenger he is destined to become…

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July 15, 2011 How Many People Do You Have?

If it’s not the first question I’m asked after telling people I run an advertising agency, it’s the second. “How many people do you have?”…

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May 7, 2015 How to Make Your LinkedIn Page Attractive to Clients

Your LinkedIn page is one of the top tools in your arsenal for bringing new leads and clients to your challenger brand. LinkedIn has more…

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July 8, 2014 How to Run an Advertising Agency Review

This is the time of year that corporate marketing teams across the land begin gearing up for advertising agency reviews. Advertising accounts change hands all…

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May 1, 2015 How to Write Killer Headlines That Convert Leads

  When it comes to the way people read on the Internet, the stats can get pretty depressing. It’s been confirmed time and time again…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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