Bark Blog

some thoughts
on the ad biz

September 4, 2009 What’s A Book Lover To Do?

On the heels of Microsoft finally stepping up and opening retail stores to answer Apple’s iconic dens of cool, comes another clash of the digital…

read more
January 24, 2008 What’s In a Name? Success.

I’m always mystified when companies that should know better miss major marketing opportunities. Worse, I’m amazed when the titans of industry with all their resources…

read more
June 24, 2008 What’s The Big Idea?

Ever look around and where the big ideas are? Where the answers are? Where the solutions went? Gasoline is going through the roof. Health care…

read more
August 19, 2014 When Is a Market Leader a Challenger Brand?

Last week I took the long drive from Dallas to Los Angeles with my daughter to start her freshman year of college. I promise there’s…

read more
January 20, 2016 When to Use Press Releases & Media Advisories

  As the old saying goes, “Advertising is what you pay for; publicity is what you pray for.” News coverage is one place where underdogs…

read more
July 28, 2011 Who Made French Fries Illegal?

Oh, the plight of the market leader! McDonald’s has been the fast food industry top dog for decades, so they know all too well the…

read more
Home 4A

a challenger brand agency

the voice of the underdog

Loomis Menu Loomis Menu Loomis Menu