×

Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

SUBSCRIBE NOW
Scroll
March 10, 2015 Platt Reveals All In Dallas Design Firm Expose

  OK, so this isn’t really an expose per se, but it’s news worth sharing so keep reading. LOOMIS recently acquired one of the most…

read more
April 1, 2014 Prank You Very Much: Our Favorite Advertising from April Fool’s Day

April 1st is just another day of the week. Another day they wake up at the same time, drive the same route to work, park…

read more
May 17, 2016 Product Placement—Challenger-Brand Style

All the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…

read more
March 22, 2016 Public Relations Disaster Masters and Messes & 5 Ways to Recover

  If you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…

read more
August 1, 2014 Put People in Your Plan: Five Tips for Challenger Brand Success

Over the past week, we’ve explored the importance of incorporating great people and a great customer experience into your company and your brand. Having the…

read more
July 28, 2014 Put People in Your Plan: How Challenger Brands Train People Skills?

How does Chick-Fil-A consistently train the best employees in fast food? The short answer is, they don’t. Chick-fil-A founder Truett Cathy addressed this very question directly in a 2005 interview.…

read more
 
GET IN TOUCH

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

Home