Bark Blog

some thoughts
on the ad biz

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October 9, 2015 Why Challenger Brands Are Perfectly Imperfect

  I like to think of Challenger Brands as perfectly imperfect – and that can work to their advantage. Unlike the established competitors that present…

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November 19, 2007 Why I’m afraid of clowns and you should be too.

In advertising and marketing, ideas are our currency. Everything else is a commodity. I’m not just talking about the creative department. Great ideas can come…

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July 8, 2011 Why Is It So Challenging To Be A Challenger Brand?

By definition, challenger brands work against the grain. They run a reverse on convention, making moves that are absolutely inconsistent with category norms and expected…

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April 22, 2014 Why Vine may just be the perfect channel for Challenger Brands

What is your six seconds of genius? If Vine is not on your short list of elements to add to 2014’s marketing calendar, it probably…

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February 25, 2016 Why You Need a Professional Food Stylist for Your Photography

  In a world of Instagram food snaps, everyone is a food photographer—or so they think. But even the best digital filter can’t measure up…

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December 11, 2012 Winning the SEO battle with content marketing and social media

This month, more than 700 digital media professionals gathered in Dallas to discuss digital trends at the first annualDallas Digital Summit. The future of SEO…

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