Bark Blog

some thoughts
on the ad biz

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November 21, 2014 Who’s Ready For Black Friday?

  Well, we’re inside of a week until Black Friday and shoppers across America are no doubt carb-loading, stretching and mapping out their strategies to…

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October 31, 2014 Why Are Transformative Ideas So Hard To Sell?

  Cries for innovative thinking echo off walls of corporations, hospitals, governments, and schools across our country, but when novel solutions are presented, they are…

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October 9, 2015 Why Challenger Brands Are Perfectly Imperfect

  I like to think of Challenger Brands as perfectly imperfect – and that can work to their advantage. Unlike the established competitors that present…

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November 19, 2007 Why I’m afraid of clowns and you should be too.

In advertising and marketing, ideas are our currency. Everything else is a commodity. I’m not just talking about the creative department. Great ideas can come…

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July 8, 2011 Why Is It So Challenging To Be A Challenger Brand?

By definition, challenger brands work against the grain. They run a reverse on convention, making moves that are absolutely inconsistent with category norms and expected…

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April 22, 2014 Why Vine may just be the perfect channel for Challenger Brands

What is your six seconds of genius? If Vine is not on your short list of elements to add to 2014’s marketing calendar, it probably…

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