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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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March 14, 2007 Make Mine A Glass Slipper

Truth be told, I’m not much of a basketball fan. But I do love March Madness! I love the obsession. I love the passion. But…

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September 22, 2009 Manipulation: Good or Bad?

“You’ll get much more out of flattering your children’s teachers – even the ones that may be total jerks – than trying to intimidate them.”…

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August 4, 2009 Marketing Blogs: My Five Fav

Forbes magazine published a list of “The Top 50 Marketing Blogs to Watch in 2009.” But who really has time to check in on 50…

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May 19, 2016 Marketing Lessons From the Great Steve Jobs

  Like many others, I consider Steve Jobs to be among the best—if not the very best—marketing visionary to come along in the last half…

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November 12, 2015 Martian Crisis PR Strategies

  NASA has a legitimate crisis on its hands; an astronaut is stranded on Mars. This PR nightmare is the premise of the best-selling book…

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March 1, 2015 Monster Energy’s Sponsorship Marketing Lessons For Challenger Brands

Monster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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