Seeking to weed out its most habitual customer service headaches, Sprint recently sent letters to 1,000 of its 53 million customers, informing them that they…

Here’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…

  Competing with category leaders isn’t easy.  There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…

  Super Bowl 50 is already beginning to take over the airwaves, with coverage and excitement building for the big event Sunday, February 7 on…

Did you hear the one about the two academics who put their brains together and conducted a study that says CMOs have no impact on…

Reality check. I’d be willing to bet if you asked just about any creative how they feel about using “real people” in their ads, nearly…