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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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November 5, 2014 The Challenger Brand Library: 16 Books That Transformed LOOMIS

  Whenever people ask us about building challenger brands, inevitably the discussion turns to what books have been most influential for us and which are…

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November 6, 2014 The Challenger Brand Library: 16 Books That Transformed LOOMIS, Pt.2

  On Wednesday, we blogged about eight of the 16 books that have influenced and helped transform LOOMIS over the years. Today, we look at…

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July 2, 2016 The Chewbacca Mom Viral Phenomenon

Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…

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August 26, 2008 The Cure for ADD

“So much is interesting that nothing is,” says author Edward Hallowell, M.D. in his book“Crazy Busy.” Such is the dilemma for those of us who…

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May 15, 2015 The Essential Ingredients For Successful Restaurant Marketing

  Running restaurants is not for the faint of heart. The price of entry includes an appealing menu, the right location, a compelling space, tight…

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January 22, 2015 The Essentials To Winning As A Challenger Brand

  If you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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