Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…
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The Voice of the Underdog®
Chapter 1
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Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…
read more“So much is interesting that nothing is,” says author Edward Hallowell, M.D. in his book“Crazy Busy.” Such is the dilemma for those of us who…
read moreRunning restaurants is not for the faint of heart. The price of entry includes an appealing menu, the right location, a compelling space, tight…
read moreIf you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The…
read moreThe more things change, the more they stay the same. That French proverb was popularized by novelist Jean-Baptiste Alphonse Karr back in the 19th century.…
read moreA marketing director for a large company recently asked me for some help defending the use of television as an effective advertising medium to his…
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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.
The Voice of the Underdog®
Chapter 1
The Voice Of The Underdog®
CHAPTER 1
The Voice Of The Underdog®
CHAPTER 1