Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

September 17, 2015 What to do About a Bad Customer Review Online

  Every restaurant owner has experienced it at least once – a bad online customer review. There it is on Yelp! – FoodieGuy4368 didn’t like…

read more
August 4, 2015 What to do When Viral Goes Bad

  The things that go viral are often surprising. Cat videos, anyone? Other times, it’s quite clear. In recent years, a number of shocking viral restaurant videos…

read more
August 7, 2010 What Would McLuhan Think About the iPhone?

I’ll admit I’ve never fully appreciated Marshall McLuhan’sfamous observation that the medium is the message. But, as I become familiar with the process of typing…

read more
January 1, 2012 What’s the Apple Store without Apples? Empty.

This must be the six-millionth piece written about Apple, but it may be one of the few that’s not about the love. OK, just a…

read more
September 4, 2009 What’s A Book Lover To Do?

On the heels of Microsoft finally stepping up and opening retail stores to answer Apple’s iconic dens of cool, comes another clash of the digital…

read more
January 24, 2008 What’s In a Name? Success.

I’m always mystified when companies that should know better miss major marketing opportunities. Worse, I’m amazed when the titans of industry with all their resources…

read more

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.