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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 10, 2008 This stupid husband joke brought to you by…

Between the old strike the new strike and now a “poison pen” letter to the Federal Communications Commission, is there any group in America feeling…

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September 9, 2008 Time To Get Creative

How long has it been now that critics and media observers have been predicting the death of television and the television ad revenue model? About…

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March 25, 2014 Time to Think: The Bare, Naked Truth About Advertising

Are computers the best thing to happen to the advertising industry, or the worst? If I were to write a book on advertising, this would…

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April 21, 2009 Too fat to fly?

Weighing The Options: Are You Too Fat To Fly United?We buy meat by the pound, fruit and veggies by the pound. Even nuts by the…

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May 13, 2015 Turning Challenger Brand Websites Into Lead-Generation Machines

You’ve heard it a hundred times before: In the 21st century, your website ought to be your best salesperson. This is a must today, as…

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February 3, 2015 Underdog – The Brand Promise

  It’s 1964. Shoeshine Boy, a humble and loveable dog, transforms into the masked superhero UNDERDOG when trouble threatens his beloved, Sweet Polly Purebread. “Not…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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