The Most Interesting Campaign in the World By Mike Sullivan Every so often, an advertising campaign comes along that rekindles my collegiate-era excitement for…

I never had the privilege of meeting Hal Riney. But I think I would have liked him. The iconic agency head, who helped make San…

When Crispin, Porter + Bogusky took over the Microsoft account, everyone waited curiously to see what they could possibly do to return the software giant…

Growing up, my younger siblings enjoyed the sorts of advantages that often accrue to the benefit of challenger brands. As the oldest kid, I was…

While roaming Seattle I stumbled into an AllSaints Spitalfields clothing store. The brand is clearly positioned for younger shoppers, which places it squarely in the…

Visual cues have always been important to marketers in branding, in product design, in advertising and in store. But did you know that color has…