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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 14, 2015 The Best Advertising Is Often A Signal Of Change

  Believe it or not, there was a period in the early 1990s when Ford Motor Company seriously considered killing the iconic Mustang. Ford sold…

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August 19, 2008 The Best Kind of Marketing

Why is it that some brands flourish without the benefit of a concerted advertising effort, while others loaf along supported by millions in ad spend?…

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November 5, 2014 The Challenger Brand Library: 16 Books That Transformed LOOMIS

  Whenever people ask us about building challenger brands, inevitably the discussion turns to what books have been most influential for us and which are…

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November 6, 2014 The Challenger Brand Library: 16 Books That Transformed LOOMIS, Pt.2

  On Wednesday, we blogged about eight of the 16 books that have influenced and helped transform LOOMIS over the years. Today, we look at…

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July 2, 2016 The Chewbacca Mom Viral Phenomenon

Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…

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August 26, 2008 The Cure for ADD

“So much is interesting that nothing is,” says author Edward Hallowell, M.D. in his book“Crazy Busy.” Such is the dilemma for those of us who…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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