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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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February 27, 2007 Taking A Bath with BLING

Yesterday, an article on ABC News.com reported on a brand new high-end bottled water called Bling H20 that retails for $75 a bottle. A BOTTLE!…

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October 29, 2007 That Which Deserves To Live, Lives

On reading his obituary, Mark Twain replied, “The report of my death is somewhat exaggerated.” Every week, it seems, someone is driving another nail in…

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January 6, 2015 The 5 New Year’s Resolutions Every Challenger Brand Should Make

  It’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…

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August 26, 2009 The Age of the Underdog

We are living in the Age of the Underdog. Not sure when it started exactly, but make no mistake, we’re in it and like a…

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May 16, 2008 The Battle Rages For Share Of Life

Last week, a friend of mine switched jobs and emailed me his information so we could stay in touch. He reminded me he was only…

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April 14, 2015 The Best Advertising Is Often A Signal Of Change

  Believe it or not, there was a period in the early 1990s when Ford Motor Company seriously considered killing the iconic Mustang. Ford sold…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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