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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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March 3, 2008 What does $2.6 million sound like when it thuds?

We’re a month out from Super Bowl Sunday. There were 51 commercials that ran at least once during the broadcast. Quick – what happened in…

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January 14, 2015 What Does A St. Bernard Do For An Ad Agency?

When a LOOMIS agency team member hands you a business card, the first thing you’ll notice is the big, bold photo of a dog on…

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March 28, 2014 What every challenger brand can learn from Peyton Manning

Is there any celebrity, athletic or otherwise, more respected and beloved than Peyton Manning? Last season, Manning set a number of NFL records, including throwing…

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September 17, 2015 What to do About a Bad Customer Review Online

  Every restaurant owner has experienced it at least once – a bad online customer review. There it is on Yelp! – FoodieGuy4368 didn’t like…

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August 4, 2015 What to do When Viral Goes Bad

  The things that go viral are often surprising. Cat videos, anyone? Other times, it’s quite clear. In recent years, a number of shocking viral restaurant videos…

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August 7, 2010 What Would McLuhan Think About the iPhone?

I’ll admit I’ve never fully appreciated Marshall McLuhan’sfamous observation that the medium is the message. But, as I become familiar with the process of typing…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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