What do you give your customers in exchange for their loyalty? If you’re not rewarding them for repeat business, you may be missing out.…
read moreA better question, perhaps, is ARE you differentiated at all? In reality, most companies are not. In large part, this is because most business…
read moreMobile has officially trumped desktop. Google confirmed the tipping point in May 2015 by reporting that more Google searches take place on mobile devices…
read moreA nice day, good friends, and a cold drink in your hand, and you’ve got the makings for a picturesque restaurant experience and an…
read moreWith the high demand for video content, challenger brands are exploring the latest apps and tools to engage users. One of the most notable,…
read morePink may be the color that most comes to mind when you think about cause marketing, and there’s good reason for it. Connecting your…
read moreAd campaigns across the country employ a variety of tactics to make brands stand out with consumers in a very competitive advertising landscape. Recently,…
read moreSuper Bowl 50 is already beginning to take over the airwaves, with coverage and excitement building for the big event Sunday, February 7 on…
read moreEver heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing…
read moreMore than just a meal accompaniment, crafted beverages are money makers for most restaurants, so knowing these 5 beverage trends for 2016 can help…
read moreThe Voice of the Underdog®
Chapter 1
