Bark Blog

The LOOMIS Agency Doubles Down on Restaurant Expertise, Poised for Continued Growth in the Industry and Launches New Resource Page

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

Shrinking can provide the focus, sacrifice, and lighthouse identity challenger brands need for a strong future and long-term growth.

Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential.

At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture.

When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives.

The ascent of Red Bull from obscurity to soft drink industry leader stands as a testament to the power of challenger brand thinking.

Challenger brands possess unique strengths and opportunities that can be leveraged to achieve remarkable success.

How do challenger brands build and maintain trust with customers, especially when they're perceived as the underdog?

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.