We all have something we stand for—something we believe in, something we strive toward. And we tend to seek out and build relationships with like-minded…
read moreLet’s be honest. We live in a world where people get paid the big bucks for what they know. Just look at the value we…
read moreOver the past week, we’ve explored the importance of incorporating great people and a great customer experience into your company and your brand. Having the…
read moreHow does Chick-Fil-A consistently train the best employees in fast food? The short answer is, they don’t. Chick-fil-A founder Truett Cathy addressed this very question directly in a 2005 interview.…
read moreYou don’t have to look too far to find article after article about the dilemma American workers are facing these days of too much work…
read moreIt was reported last week that Target CEO Gregg Steinhafel was forced out by an impatient board of directors who no longer believe in his…
read moreIf you think about it, moms and Challenger Brands have quite a few common characteristics. In honor of Mother’s Day, let’s take a look at…
read moreHave you ever had to mix gas and oil for a two-stroke engine? That sort of opening line limited my dating success back in the day,…
read moreThere’s a quote about leaders and followers that suggests “If you’re not the lead dog, the view never changes.” For many brands, that’s certainly true.…
read moreEvery party animal knows Taco Bell is the best bet for a 2 a.m. taco, but who knew they were open for breakfast? Nobody. And…
read moreThe Voice of the Underdog®
Chapter 1
