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Bark Blog

some thoughts
on the ad biz

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July 18, 2022 Company Culture Building Block #5: Vulnerability

Building a solid company culture requires vulnerability — it's essential for authenticity and trust. But opening up isn't always easy.

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July 11, 2022 HUNGRY FOR MORE SUCCESS

Success continues for Golden Chick as The LOOMIS Agency updates the "One Taste and You're Golden" campaign with a refreshed approach.

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July 11, 2022 Mark Cuban Goes After Big Pharma

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?

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July 5, 2022 Cannes Lions Taps Two for Grand Prix

The Cannes judges rewarded two brands with this year’s Grand Prix Lion. One look at the spots and you’ll see why.

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June 24, 2022 Into the Metaverse We Go

Many were highly skeptical about the metaverse, but its reality (actual and virtual) is no longer an IF. It's a sooner-than-you-think WHEN.

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June 13, 2022 Company Culture Building Block #4: Belonging

Of all the foundational elements for a transcendent company culture, belonging may be the most crucial cultural building block of all.

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June 9, 2022 TEXAS DQ CAMPAIGN TURNS 20

After 20 years, the "That's What I Like About Texas" campaign for Texas DQ® gets a new face ad voice: country music star Josh Abbott.

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May 31, 2022 Employee Retention: What If It Isn’t All About You?

Helping employees deal with well-being and mental health challenges may not be the default commitment, but maybe it should be.

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May 23, 2022 Company Culture Building Block #3: Purpose

Purpose is powerful. So powerful, in fact, that we've named it our third building block in creating a transcendent company culture.

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May 9, 2022 Aimee Bove Earns Award of Excellence

The DFW chapter of the Alliance of Women in Media gave LOOMIS media director Aimee Bove the Award of Excellence for 2021.

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