Bark Blog

It's not easy to be an underdog. Believing you can win is essential. And hope is the rocket fuel that makes challenger brands go.

We love building, following, and playing with brands and teams that exude excellence. College football’s best teams have a lot to teach us.

What does it take for underdog brands to go to war and beat the competition? These five essential weapons can help challenger brands win.

For challenger brands, competing with the category leaders requires constant evaluation, steady improvement and taking an honest look at how you competed in the past…

The 2020 election is something many will be thrilled to see pass into history. But there are five key lessons challenger brands can learn from…

Now is the ideal time for challenger brands to grab the reins and go after the category leaders.

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…