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The Voice Of The Underdog®
CHAPTER 1
October 22, 2018
Make Friends With Your Clients
One of the best ways to ensure creative buy-in is leaning into something too many creative directors feel is outside their job description, and that’s…
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October 15, 2018
The Secret to Finding Big Ideas
“I don’t know where big ideas come from. I just pray they never stop coming.” I heard a partner of mine say that once. But…
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October 2, 2018
Build a Strong Brand by Building a Strong Culture
Your brand is what people think it’s like to do business with you. That’s as simple as it gets, and it’s as concise and accurate…
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September 26, 2018
4 Ways to Fix Your Social Media Strategy
The bad news: Chances are your brand is doing social media wrong. Now the good news: I’m almost positive your brand can right the ship…
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September 18, 2018
7 Questions You Have To Ask Before Choosing An Agency
Getting married is exciting. There’s the nervous energy that comes from starting your new life together. The anticipation for what the uncharted future will bring.…
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August 28, 2018
Are M&Ms Killing Your Culture?
If you’ve spent any time in an advertising agency (or frankly, breathing air on this planet) you know there are few things that can instantly…
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August 6, 2018
How To Tell When Your Ad Campaign is Worn Out
Advertising agencies trade on big ideas. The right idea at the right time has the power to help a brand explode out of the competitive…
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July 26, 2018
The 5 Fastest Ways to Become Your Agency’s Favorite Client
You want to know a secret? Every agency has a favorite client. It doesn’t matter if you’re an award-winning creative shop, a big media firm,…
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