In our last post, we talked about how to decide whether or not Snapchat is right for challenger brands, and now, here are 6…
read moreBeacons just might be the next big thing in mobile marketing. As the name suggests, a beacon is a small device that uses Bluetooth…
read moreWhen Houston-based Joe’s Crab Shack recently became the first national full-service chain to test a no-tipping policy, it added fuel to the fiery debate…
read moreEvery restaurant needs both a digital and traditional marketing plan to be successful and here are 5 reasons offline advertising still works and 10 ways…
read moreOur culture is making a swing back to the tradition of dinner at home, with a modern twist – dinner is from a restaurant.…
read moreWill Millennials still rule or will there be new restaurant and food marketing trends to watch in 2016? We looked at what market intelligence gurus…
read moreIf your marketing plan doesn’t include some level of digital media, you could be missing out on a powerful way of connecting with consumers.…
read moreYou already know the importance of building your customer base and increasing traffic, but implement our Top 6 holiday promotions and you’ll drive sales…
read moreHalloween offers ample opportunities for restaurants to kick off holiday promotions, but it’s also a great chance for Challenger Brands to carve out a…
read moreEvery restaurant owner has experienced it at least once – a bad online customer review. There it is on Yelp! – FoodieGuy4368 didn’t like…
read moreThe Voice of the Underdog®
Chapter 1
