You don’t have to tell restaurant owners the dining out landscape is more competitive than ever and getting more so. Every day, there’s a new…
read moreIt would seem traditional advertising agency reviews are the best deal going for marketers looking for new agencies. Agencies invest hundreds of man-hours and thousands…
read moreApril 1, 2014 – DALLAS – According to anonymous sources close to the Trademark and Patent Office, Dallas ad agency LOOMIS has purchased the trademark for…
read moreAre computers the best thing to happen to the advertising industry, or the worst? If I were to write a book on advertising, this would…
read moreSpring is in the air, and with it, NCAA March Madness. This 64-team tourney gives us fast-paced drama, incredible athleticism, fierce competition, and more reasons…
read moreThe Atlantic ran an excellent piece titled, “The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices.” If you have ten minutes, it’s…
read moreMusic is no Holy Grail for advertisers, but when it’s skillfully integrated into message delivery for the right product or service, music can work magic…
read moreIf you’re looking for an example of the challenger spirit look no further than a youngster struggling to beat childhood cancer, the number one disease…
read moreOh, the plight of the market leader! McDonald’s has been the fast food industry top dog for decades, so they know all too well the…
read moreWhen does a challenger brand cease to be a challenger brand? Some would say when they stop acting like one. The truth is, the shift…
read moreThe Voice of the Underdog®
Chapter 1
