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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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September 1, 2020 The Voice Of The Underdog: THE BOOK

THE VOICE OF THE UNDERDOG delves into challenger branding and how challengers create distinction by thinking culture first. Co-authored by Mike Sullivan and Michael Tuggle,…

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June 5, 2020 This Is Our Moment

“I can’t breathe.” Two weeks ago, I couldn’t have imagined I’d hear that phrase outside the context of the coronavirus pandemic. But two weeks ago,…

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May 8, 2020 Hey Local Restauranteur, Thanks For Everything

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

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May 5, 2020 7 Challenger Moves We’ll See Post-COVID

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

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April 14, 2020 With Our Media Partners, We’ll Never Walk Alone

It’s been said that true character shines through in a time of crisis. If that’s true, over the past few weeks, our media partners have…

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April 3, 2020 Building a Great Culture — From Home

Culture is the fabric that holds your company together. You and your team built it together. You curated it together and keeping it healthy is…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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