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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 2, 2018 Are You Leveraging the Power of Promise?

There’s power in the word promise, both in having promise and in making one. Serious make or break power, capable of building and destroying companies,…

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March 26, 2018 Who Knows What You Believe In?

As advertising agencies, as marketing firms, as design shops, I think a lot of the time people know far less about who we are, what…

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March 20, 2018 What UMBC Just Taught Challenger Brands Everywhere

Move over Miracle on Ice. Take a standing eight-count Buster Douglas. Miracle Mets? Namath’s Jets? Valvano’s Wolfpack? Sorry, boys. When it comes to the greatest…

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March 8, 2018 The Transformative Power of Yes, And…

In improv comedy, there’s one rule, but it’s absolute: when a fellow performer throws a situation at you, your response must always be, “yes, and…”…

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March 6, 2018 The Two Most Disarming Words In Marketing

In the 1970 film “Love Story,” starring Ali MacGraw and Ryan O’Neal, MacGraw’s character Jennifer famously tells O’Neal’s character Oliver that “love means never having…

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February 27, 2018 How To Transform Your Company for $200

Have you ever noticed that interior designers never finish designing their own homes? Their homes could be featured in the finest design magazines and still…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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