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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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June 4, 2018 The One Hire You Cannot Make

Years ago, one of my partners gave me an analogy for hiring that has always stuck with me. He said, imagine you’re starting a company…

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May 31, 2018 Endless Summer 2018

School’s out! Time for suntans and swimming pools, hammocks and hot dogs, bass boats and baseball. And to give it all a soundtrack, here’s a…

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May 30, 2018 The Biggest Mistake Ad Agencies Make

It’s all Bill Bernbach’s fault. Or, at least, that’s where the problem started. Before Bernbach led the creative revolution in the 1960s and transformed the…

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May 24, 2018 Memorial Day 2018 – We Will Remember

On Monday, Americans will observe Memorial Day in remembrance of the men and women who died while serving our country in the armed forces. It’s…

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May 21, 2018 Can We Save the Next Generation?

There is a wave coming. It threatens to crush us, no matter what business we’re in, be it advertising, marketing, media, or something else. And…

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May 14, 2018 Welcome to the Softer, Kinder (More Profitable) Side of Capitalism

Though we are all interconnected in this system we call Capitalism, at the heart of every company, every brand, every advertising agency, marketing company, and…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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