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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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May 14, 2018 Welcome to the Softer, Kinder (More Profitable) Side of Capitalism

Though we are all interconnected in this system we call Capitalism, at the heart of every company, every brand, every advertising agency, marketing company, and…

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May 8, 2018 Starbucks Got It Wrong, But They’ll Be Remembered for What They Did Right

If you work in advertising, or marketing, or any other kind of business, you’re going to get it wrong sooner or later. We all do.…

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April 30, 2018 The Legacy of an Opportunity Taken

Bob Dorough died last week at the age of 94. Odds are you don’t recognize the name Bob Dorough. But if you’re in your 40s,…

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April 23, 2018 Breaking The Culture Code: Part 3

Daniel Coyle’s “The Culture Code” is all about what it takes for an organization to build an extraordinary culture. In the introduction, Coyle asks the…

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April 16, 2018 Breaking The Culture Code: Part 2

In part one of Daniel Coyle’s instant classic, “The Culture Code,” he lists “Building Safety” as the first of three skills every leader needs to…

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April 10, 2018 Breaking The Culture Code: Part 1

Companies talk a lot about building a great culture. But, for many, that’s where it stops. It’s not that their heart isn’t in the right…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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