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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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June 17, 2018 7 Questions Every Client Should Ask Their Prospective Ad Agency

I once had a client tell me that choosing a new ad agency was like getting married after one date. She said the feeling was…

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June 4, 2018 The One Hire You Cannot Make

Years ago, one of my partners gave me an analogy for hiring that has always stuck with me. He said, imagine you’re starting a company…

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May 31, 2018 Endless Summer 2018

School’s out! Time for suntans and swimming pools, hammocks and hot dogs, bass boats and baseball. And to give it all a soundtrack, here’s a…

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May 30, 2018 The Biggest Mistake Ad Agencies Make

It’s all Bill Bernbach’s fault. Or, at least, that’s where the problem started. Before Bernbach led the creative revolution in the 1960s and transformed the…

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May 24, 2018 Memorial Day 2018 – We Will Remember

On Monday, Americans will observe Memorial Day in remembrance of the men and women who died while serving our country in the armed forces. It’s…

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May 21, 2018 Can We Save the Next Generation?

There is a wave coming. It threatens to crush us, no matter what business we’re in, be it advertising, marketing, media, or something else. And…

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