“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford While there’s plenty of conjecture as to whether…

It’s been said if you want to know what people care about, look where they spend their time and money. If that’s true, in America,…

I once had a client tell me that choosing a new ad agency was like getting married after one date. She said the feeling was…

Years ago, one of my partners gave me an analogy for hiring that has always stuck with me. He said, imagine you’re starting a company…

School’s out! Time for suntans and swimming pools, hammocks and hot dogs, bass boats and baseball. And to give it all a soundtrack, here’s a…

It’s all Bill Bernbach’s fault. Or, at least, that’s where the problem started. Before Bernbach led the creative revolution in the 1960s and transformed the…