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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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March 6, 2018 The Two Most Disarming Words In Marketing

In the 1970 film “Love Story,” starring Ali MacGraw and Ryan O’Neal, MacGraw’s character Jennifer famously tells O’Neal’s character Oliver that “love means never having…

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February 27, 2018 How To Transform Your Company for $200

Have you ever noticed that interior designers never finish designing their own homes? Their homes could be featured in the finest design magazines and still…

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February 19, 2018 Is Your Communication Contagious?

By a margin of 10 to one, I bet the question we get asked more than any other at Iluminere is “how do you make…

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February 13, 2018 A Love Letter to a Younger Me

Dear 25-year-old me, On this Valentine’s Day, there are so many things I want to tell you. Right now, you think you know where your…

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February 3, 2018 The 18 Best Olympic Commercials of All Time

Few things galvanize the country like the Olympic Games. On any given day, we’re a country richly divided by political ideology, race, religion, gender, sexual…

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January 28, 2018 The Fundamental Business Mistake We’re All Making Every Day

Recently, I stumbled across one of my favorite commercials ever—a United Airlines spot created by the great Leo Burnett agency in Chicago. The spot is…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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