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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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January 5, 2018 Why Building Your Restaurant On Price Is A Recipe for Disaster

In the Gospel of Matthew, Jesus teaches a parable comparing wise men who build their houses on solid rock to those who choose instead to…

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December 30, 2017 Cheers! To A Year of Success in Unexpected Places

Ten years ago, executive coach Marshall Goldsmith wrote a now seminal bestseller called “What Got You Here, Won’t Get You There” that explained why smart,…

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December 27, 2017 Not Doing Your Best Work? It’s Time to Move

One of the things I’ve always loved about working in advertising agencies is that every day presents a new challenge. New clients. New campaigns. New…

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December 18, 2017 There’s a Good Reason Media, Marketing, and Advertising Feel Like Life and Death

Life and Death. Love and Hate. Sex and Violence. For good or bad, these are the primal forces that shape and influence everything around us…

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December 11, 2017 The Real Cost of Business (And Why The Competition Is Paying The Price)

As much as we want to believe in our superhero powers of efficiency and our ability to do two things at once, the truth is…

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December 7, 2017 It’s Not the Big Idea That Matters — It’s the One Before It

Throughout the summer of 1975, millions of Americans found themselves terrified by two simple things they never would have anticipated – an F and an…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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