We are living in the Age of the Underdog. Not sure when it started exactly, but make no mistake, we’re in it and like a…

Last week, a friend of mine switched jobs and emailed me his information so we could stay in touch. He reminded me he was only…

  Believe it or not, there was a period in the early 1990s when Ford Motor Company seriously considered killing the iconic Mustang. Ford sold…

Why is it that some brands flourish without the benefit of a concerted advertising effort, while others loaf along supported by millions in ad spend?…

  Whenever people ask us about building challenger brands, inevitably the discussion turns to what books have been most influential for us and which are…

  On Wednesday, we blogged about eight of the 16 books that have influenced and helped transform LOOMIS over the years. Today, we look at…