I’m always mystified when companies that should know better miss major marketing opportunities. Worse, I’m amazed when the titans of industry with all their resources…

Ever look around and where the big ideas are? Where the answers are? Where the solutions went? Gasoline is going through the roof. Health care…

Last week I took the long drive from Dallas to Los Angeles with my daughter to start her freshman year of college. I promise there’s…

  As the old saying goes, “Advertising is what you pay for; publicity is what you pray for.” News coverage is one place where underdogs…

Oh, the plight of the market leader! McDonald’s has been the fast food industry top dog for decades, so they know all too well the…

Companies don’t have souls. People do. That’s never clearer than when company leaders step all over their people, intentionally or otherwise. Crushed spirits turn into…