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Bark Blog

some thoughts
on the ad biz

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October 26, 2022 KENDALL CREATIVE LANDS COLLEGE FOOTBALL PLAYOFF

The College Football Playoff (CFP) has selected Kendall Creative as the design agency of record for the 2023 CFP National Championship.

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October 17, 2022 Will Quiet Quitting Hurt Company Culture?

Quiet quitting: pursuit of a healthier work/life balance or doing the bare minimum when the job and company culture requires more?

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October 12, 2022 WORTH SINGING ABOUT

Success continues for Golden Chick as The LOOMIS Agency updates the "One Taste and You're Golden" campaign with a refreshed approach.

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October 4, 2022 Buying Into Company Culture

Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.

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September 19, 2022 How Bright Is Your Lighthouse Identity?

Every successful challenger brand builds a lighthouse identity so bright, consumers have to pay attention. Here are 4 ways to build your own.

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September 6, 2022 Company Culture Building Block #7: North Star Leadership

North Star Leadership happens when leaders have clarity about who they are, where they want to take their companies, and how to get there.

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August 29, 2022 BMW – The Ultimate Marketing Machine

BMW’s new campaign shows how AI can uncover fascinating insights and information agencies can use to create engaging and unexpected work.

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August 8, 2022 Company Culture Building Block #6: Connection

Connection is essential in creating a transcendent company culture. But in a world of instant gratification, how do leaders build it?

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August 1, 2022 The 4-Day Work Week is Coming

The push for a 4-day work week is coming. And the change could be critical to attracting and keeping outstanding talent.

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July 18, 2022 Company Culture Building Block #5: Vulnerability

Building a solid company culture requires vulnerability — it's essential for authenticity and trust. But opening up isn't always easy.

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