In a world of Instagram food snaps, everyone is a food photographer—or so they think. But even the best digital filter can’t measure up…
read moreWe asked our team to share their thoughts on the best Super Bowl 50 ads. Wish your challenger brand was on the Super Bowl stage? See…
read moreAs the old saying goes, “Advertising is what you pay for; publicity is what you pray for.” News coverage is one place where underdogs…
read moreFormer Agency Partners Reunite for Challenger Brands DALLAS – Jan. 19, 2015 – The nation’s leading ad agency for challenger brands,LOOMIS has acquired Dallas…
read moreWhile everyone wants to grab the Millennial generation’s attention, the smart Challenger Brand is marketing to Baby Boomers. Here are five reasons why targeting…
read moreIn our last post, we talked about how to decide whether or not Snapchat is right for challenger brands, and now, here are 6…
read moreBeacons just might be the next big thing in mobile marketing. As the name suggests, a beacon is a small device that uses Bluetooth…
read moreWhen Houston-based Joe’s Crab Shack recently became the first national full-service chain to test a no-tipping policy, it added fuel to the fiery debate…
read moreEvery restaurant needs both a digital and traditional marketing plan to be successful and here are 5 reasons offline advertising still works and 10 ways…
read moreOur culture is making a swing back to the tradition of dinner at home, with a modern twist – dinner is from a restaurant.…
read moreThe Voice of the Underdog®
Chapter 1
