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Bark Blog

some thoughts
on the ad biz

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December 10, 2015 Beckon Your Customers With Beacons

  Beacons just might be the next big thing in mobile marketing. As the name suggests, a beacon is a small device that uses Bluetooth…

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November 19, 2015 Is No-Tipping Policy the Service Model of the Future?

  When Houston-based Joe’s Crab Shack recently became the first national full-service chain to test a no-tipping policy, it added fuel to the fiery debate…

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November 10, 2015 5 Reasons Offline Advertising Still Works and 10 Ways to Do It

Every restaurant needs both a digital and traditional marketing plan to be successful and here are 5 reasons offline advertising still works and 10 ways…

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November 3, 2015 5 Ways to Capitalize on the In-Home Dining Trend

  Our culture is making a swing back to the tradition of dinner at home, with a modern twist – dinner is from a restaurant.…

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October 29, 2015 Restaurant and Food Marketing Trends to Watch in 2016

Will Millennials still rule or will there be new restaurant and food marketing trends to watch in 2016? We looked at what market intelligence gurus…

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October 22, 2015 5 Questions to Ask Before Setting a Digital Media Strategy

  If your marketing plan doesn’t include some level of digital media, you could be missing out on a powerful way of connecting with consumers.…

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October 20, 2015 Our Top 6 Holiday Promotions to Drive Sales at Your Restaurant

  You already know the importance of building your customer base and increasing traffic, but implement our Top 6 holiday promotions and you’ll drive sales…

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October 15, 2015 5 Scary-good Halloween Restaurant Promotions That Aren’t Just for Kids

  Halloween offers ample opportunities for restaurants to kick off holiday promotions, but it’s also a great chance for Challenger Brands to carve out a…

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September 17, 2015 What to do About a Bad Customer Review Online

  Every restaurant owner has experienced it at least once – a bad online customer review. There it is on Yelp! – FoodieGuy4368 didn’t like…

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September 3, 2015 Can I Use My iPhone? Why You Need Professional Food Photography

  We eat with our eyes, so professional food photography can mean the difference between driving customers to your door or steering them to your…

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