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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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October 22, 2018 Make Friends With Your Clients

One of the best ways to ensure creative buy-in is leaning into something too many creative directors feel is outside their job description, and that’s…

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October 15, 2018 The Secret to Finding Big Ideas

“I don’t know where big ideas come from. I just pray they never stop coming.” I heard a partner of mine say that once. But…

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October 2, 2018 Build a Strong Brand by Building a Strong Culture

Your brand is what people think it’s like to do business with you. That’s as simple as it gets, and it’s as concise and accurate…

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September 26, 2018 4 Ways to Fix Your Social Media Strategy

The bad news: Chances are your brand is doing social media wrong. Now the good news: I’m almost positive your brand can right the ship…

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September 18, 2018 7 Questions You Have To Ask Before Choosing An Agency

Getting married is exciting. There’s the nervous energy that comes from starting your new life together. The anticipation for what the uncharted future will bring.…

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August 28, 2018 Are M&Ms Killing Your Culture?

If you’ve spent any time in an advertising agency (or frankly, breathing air on this planet) you know there are few things that can instantly…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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