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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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January 13, 2015 For Challenger Brands, Imitation Is Anything But A Long-Term Strategy

  You’ve heard “imitation is the sincerest form of flattery.” While that may be true, it’s also a lousy long-term strategy for taking on market…

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April 17, 2012 Forecast: Sunny Summer for Business

It may not be time to break out the party hats, but there’s no doubt the economy has been improving – albeit quietly. In fact,…

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May 7, 2008 Forget the World Series of Poker. The Serious Gambling Started This Weekend.

It’s now become a rite of summer just like going swimming, shooting fireworks and eating Watermelon. With this weekend’s release of “Iron Man” starring Robert…

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October 24, 2012 Four Market Trends That Are Shaping Retail in 2013

The retail sector is more complex than ever. With evolving consumer behavior, changing economic environments, and the increasing importance of technology in shopping behavior, industry…

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February 27, 2015 FOX News Or Mother Jones: Which Brand Stands For Truth?

Brian Williams, Robert McDonald and now Bill O’Reilly. Nobody likes it when people play fast and loose with the truth, especially those who are specifically…

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March 28, 2011 Gas Pains

Drivers line up to save a dime in Texas. What keeps me up at night as a marketer? Four-dollar gas prices. We don’t have a…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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