August 20, 2019
First United Bank: Better Culture, Better Brand
This month, we’re talking about the impact a company’s culture has on its brand. For our final entry on the topic, we have a very…
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August 14, 2019
Culture Is Your Brand Beyond Words
What does a company’s culture have to do with its brand? Everything.
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August 6, 2019
Culture Can Make or Break Your Brand
What happens when a company’s brand isn’t aligned with its culture? Generally speaking, the outcome is less than optimal. Sure, the world is loaded with…
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July 25, 2019
What Happens When Networks Cut The Cord?
For the past five years, one of the hottest discussions in media has been cord cutting and the frequency with which people are cutting their…
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July 12, 2019
Challengers Recognize the Value of Partnership
Any challenger knows, you can’t go it alone. At LOOMIS, we embrace the stakeholder model, believing in sharing success … and the load.
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July 8, 2019
Networking Like A Challenger Brand
As we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…
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