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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 14, 2023 Questions To Ask Your Agency About AI

Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.

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July 24, 2023 Building Authenticity and Trust As A Challenger Brand

How do challenger brands build and maintain trust with customers, especially when they're perceived as the underdog?

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June 12, 2023 Takeaways: 2023 National Restaurant Association Show

LOOMIS hit Chicago for this year's National Restaurant Association Show. Here are some of our top takeaways.

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May 30, 2023 Learning from Fast-Food Pace Setters

Today's QSR technology can capture massive amounts of data. To be successful, brands must have systems robust enough to harness it.

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May 25, 2023 The Rewards of Loyalty Programs for Challenger Brands

Loyalty programs can be game changers for challenger brands looking to build a strong customer base and increase brand loyalty.

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April 24, 2023 4 Reasons HR & Marketing Should be BFFs

Marketing and Human Resources might not seem like the most obvious pairing, but they have more in common than you might think.

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